Now, tell us about the EBM. How did you hear about it? How long was the process from beginning to publication? How much of the formatting did you have to do yourself?
It took a couple of months, but that was because I spent time working with a designer on the cover and, well, getting my bearings. After doing books with traditional publishing it would have felt weird, even disorienting, to have a book come out within days! I mean, I needed a bit of time to get geared up. start my blog, etc. The folks at the Northshire helped me with the formatting, but because the shifting between formats kicks up some odd tabs and spacing, it took a few rounds of proofing to get it right.
How long does it take to print one copy of the book? Is the Vermont bookstore also handling distribution for you?
It takes minutes—maybe three or four minutes. The Northshire is getting the newer version of the machine (2.0 rather than the 1.5 prototype) this month, which means it will pop out even faster. The bookstore essentially acts as my publisher, selling the book through their website and dealing with Amazon orders. (I had to pay a small fee for them to put it on Amazon.) They also worked with me to have it available via Lightning Source, Ingram’s print-on-demand program. This way someone can order it through any bookstore that uses Ingram as a distributor. I’m not sure if the Northshire does this regularly, or whether I was their guinea pig for this. I’ve also made the book available as an ebook through Just a year ago, when I brought the book out, it seemed you had to choose between doing a print book or an electronic version. No more.
How is the book doing? Where have you gained the most amount of sales?
To talk about this, I decided to write my essay for you. The book is doing well enough, considered its limited distribution, no marketing, etc. Most of the sales have come from word-of-mouth, and a few events I’ve done, including one at the Northshire and a signing at a library opening in a town where I knew no one – except the librarian! A few blogposts in the mental health area have also sparked interest (not that I compulsively check my sales stats or anything….)